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ACRES 
Feb 27, 2016 
ACRES, NGOs 
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WERE DELIGHTED TO ANNOUNCE OUR PARTNERSHIP WITH BEACH HOUSE PICTURES (BHP)!
This week, ACRES is very proud and delighted to announce our partnership with Beach House Pictures (BHP). ACRES first collaborated with Beach House Pictures back in 2013, working together on segments for ZooMoo; an international animal and conservation channel for preschoolers. We again worked together briefly on the Wild City documentary.
The partnership, which will run for two years, will see the Beach House Pictures producing original online content and promotional videos for ACRES, profiling our work with Singapores wildlife. This includes the rescue of birds, snakes and other endangered reptiles, and the rehabilitation and repatriation of exotic animals that have illegally been brought into Singapore to be sold and kept as pets.
Additionally, BHP staff will participate in a number of group activities at the ACRES Wildlife Rescue Centre at Jalan Lekar.
In addition to content creation, the kind folks at Beach House Pictures will be donating video equipment to ACRES, enabling us to document some of our 350 animal rescues that we carry out, on average, each month. We will be sharing this content with the production company and it will be used in the rollout of digital content.
BHP Managing Director Jocelyn Little says, We are delighted to form this unique partnership with ACRES and are looking forward to providing meaningful support for their activities. Its a real privilege to be able to combine two of our greatest passions animals and storytelling.
Here are more details from the press release featured on online news sites:
http://www.digitalmarket.asia/2016/02/bhp-forms-branded-content-alliance-with-animal-protection-group/#sthash.5ZWrLDq2.gbpl&st_refDomain=www.facebook.com&st_refQuery=/
http://www.mumbrella.asia/2016/02/beach-house-moves-into-online-brand-content-and-strikes-deal-with-animal-welfare-group/
Details of the press release are as follows:
Singapore Beach House Pictures (BHP), Asias largest independent content maker, has signalled its move into digital branded content by forming a strategic alliance with animal welfare organisation ACRES (Animal Concerns Research &
Education Society).
The partnership, which runs for two years, will see the production company producing original online content and promotional videos for the society, profiling its work with Singapores wildlife. This includes the rescue of birds, snakes and other endangered reptiles, rehabilitation, and repatriation of illegal exotic animals.
Additionally, BHP staff will participate in a number of group activities at the ACRES wildlife sanctuary and care centre at Jalan Lekar.
Kalai Balakrishnan, Manager, Wildlife Department, says as a charity, its always been a challenge for ACRES to share their message about animal cruelty in Singapore, especially as the widespread use of social media overwhelms the public with countless messages from multiple sources. We have long wanted to work with a content company that can amplify our reach to the masses but also shares the same vision as us.
BHP first collaborated with ACRES in 2013 on segments for ZooMoo, the international preschool animal and conservation channel, which the Beach House Kids team creates content for.
It was an excellent chance for us to raise more awareness about the illegal wildlife trade, continues Balakrishnan. BHP has proven its ability time and time again with excellent and informative content, like Wild City and ZooMoo, which profile and support the protection of Singapores wonderful wildlife.
In addition to content creation, BHP is donating video equipment to ACRES, enabling it to document some of the 350 animal rescues it carries out, on average, each month. This content will then be shared with the production company and used in the rollout of digital content.
BHP Managing Director Jocelyn Little says, We are delighted to form this unique partnership with ACRES and are looking forward to providing meaningful support for their activities. Its a real privilege to be able to combine two of our greatest passions animals and storytelling.
The relationship with ACRES marks the start of a new branded content division at BHP. The multi-award winning company is in discussions with a number of leading brands in Asia and is also exploring new digital storytelling technologies, such as
Virtual Reality (VR) and its own online channel.
As professional storytellers, we are constantly studying the forces reshaping our industry, says BHP Creative Director, Donovan Chan, we are confident that our latest strategy will help us stay relevant and offer a portfolio of refreshing new products and exciting digital content.
Heading up the new division is Phillson Rajan. The digital and social media strategist will work with all of BHPs divisions, which include Kids, Entertainment/Formats, Animation and Factual, to create exclusive online content for the company and its core clients.
Other partnerships beyond the region are also in final discussions and expected to be announced later this year.
Source: https://www.facebook.com/ACRESasia/photos/a.223077136522.136..
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