What Is �Beyond Meat�?

Ming-Yi shared this:�http://www.cnbc.com/id/101705567

At Beyond Meat, founder and CEO Ethan Brown is on a mission. His company wants to change the way we think about food forever, by getting us to eat “meat” not from livestock, but from plant protein.

“Meat, as we understand it today, is from cows, pigs, chicken and such,” Brown told CNBC.com in a phone interview.

“But if you look at what meat is, in terms of its constituent parts, and you break it down into amino acids, fats, water…trace minerals and carbohydrates, those things are not exclusive to animal protein, they’re not exclusive to animal muscle. The aim is to collect those from the plant kingdom and assemble them in exactly the way that muscle assembles them.”

“You can do that, you can create meat from plants, and that’s what we’re about,” Brown added. “It’s not about a substitute, it’s not about an alternative, it’s about providing consumers with meat, and meat can be defined through its constituent parts.”

Source: http://myanimalcare.org/2014/06/08/what-is-beyond-meat/

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