Joy Kingdom You Play, Animals Win!
AnimalCare 
Oct 4, 2012 
AnimalCare, NGOs 
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From the Humane Society:
You Play, Animals Win
Check out the newest Facebook game,Joy Kingdom, backed by our good friend and outstanding animal advocate Ellen DeGeneres. You earn units of joy that can be converted to help support animal-related projects that The Humane Society of the United States is currently working on around the country and worldwide.
The first project that will benefit is a new chimp tower for our chimpanzees at our Cleveland Amory Black Beauty Ranch in Murchison, Texas. Three rescued chimps live there and have been mercifully retired from research labs. Chimps need intellectual and physical stimulation, and the tower will help enrich their quality of life.Try the game out now on Facebook!
Thank you for all you do for animals,
Wayne Pacelle, President & CEO
Source: http://myanimalcare.org/2012/10/04/joy-kingdom-you-play-animals-win/
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