WWF's Jason Clay At TED: How Big Brands Can Help Save Biodiversity

Convince just 100 key companies to go sustainable, and WWF’s Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first — before their products duke it out on store shelves. Convince just 100 key companies to go sustainable, and WWF’s Jason Clay says global markets will shift to protect the planet our consumption has already outg…

Source: http://www.youtube.com/watch?v=dCFVhRkElYM&feature=player_embedded

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WWF Malaysia

WWF-Malaysia is a national conservation trust that currently runs conversation projects covering a diverse range of environmental protection & nature conservation in Malaysia. Our mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature.

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