Best Friends Tops Harris Brand Of The Year Poll Again

For the second year running, Best Friends Animal Society has topped Harris Interactive�s 2012 Harris Poll EquiTrend� study.*

In 2011, all nonprofits were rated collectively, and Best Friends took Non-profit Brand of the Year honors in a field that included organizations such as Susan G. Komen for the Cure, the United Way, the Humane Society of the United States, Habitat for Humanity, and the Red Cross.

In 2012, Harris created several categories for nonprofits: Animal, Environmental, Health, International, Social Services, Disability, and Youth Interest. Best Friends was top among national animal welfare organizations.

In the for-profit sector, category winners include Apple Computers, Honda Automotive, and Southwest Airlines.

Other category winners in the nonprofit sector include the American Red Cross in Social Services, Stand Up To Cancer in Health, and Wildlife Conservation Society in Environmental.

It�s an honor to share top honors with such prestigious companies and nonprofits. We are obviously delighted by the trust and confidence in Best Friends that this study expresses, but we are even more pleased by the fact that Best Friends� no-kill message and mission of No More Homeless Pets resonate most with the general public in regard to animal welfare. We believe, and apparently the public agrees, that the ending of the needless killing of homeless pets in America�s shelters is the top priority in animal welfare today.

There are many great causes and challenges that we face as a society. Some are waiting for cures or solutions, some will always be with us, but the needless killing of shelter pets is one that we don�t have to live with.

We appreciate your confidence in voting Best Friends as animal welfare brand of the year, but most of all, we value your commitment to our no-kill vision and mission of bringing about a time when there are no more homeless pets.

Gregory Castle
CEO, Best Friends Animal Society

* Best Friends Animal Society received the highest numerical Equity Score among Animal Welfare Non-Profit brands in the 2012 Harris Poll EquiTrend� Study. Please go to bestfriends.org for further details.

Source: http://blogs.bestfriends.org/index.php/2012/05/21/best-friends-tops-harris-brand-of-the-year-poll-again/

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Best Friends Animal Society

Best Friends is a nonprofit organization building no-kill programs and partnerships nationwide, all coordinated from our Kanab, Utah headquarters - the largest no-kill sanctuary for homeless companion animals.

At the core of our work is the dream that one day kindness will replace cruelty, and animals will no longer be destroyed because they are unwanted or imperfect. Spaying and neutering will be the rule for all pets and adoption from local animal shelters and rescues will be the first option for everyone. Those same shelters and rescues will have the knowledge and resources to help rehabilitate special-needs animals and find the right family for every animal.

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