#LookingForYou

Here’s lookin’ at you, kid.

Many people who adopt dogs experience the uncanny feeling that they�ve found the missing piece in their life. When you adopt a dog, they become more than a pet, they are your best friend, a member of your family and so much more as well.

In return for going to the shelter and rescuing a needy pup from life in a cold, stressful kennel, you get unconditional love and endless companionship. Sounds like a pretty good deal, huh?

Well, despite all the wonderfulness that adopting a dog brings to many people�s lives, there are still MILLIONS of stray and homeless dogs in the world. To help raise awareness for all these needy pups, Battersea Cat and Dog home created a rather ingenious campaign called #LookingForYou.

Working with OglivyOne, Battersea put up a series of interactive billboards in East London�s Westfield Stratford mall. Whenever a shopper picked up a pamphlet embedded with a secret chip from Battersea, they would get followed around the mall, via billboard, by Barley the dog.

Here in Malaysia, we also have thousands of homeless cats and dogs who are looking for love. You probably won’t see their faces staring at you from an advertising screen in the mall, but you can see great photos (and some videos!) on http://PetFinder.my. Remember � don’t breed or buy � adopt!

And if you’re an advertising agency in Malaysia with creative campaign ideas for animal welfare, do get in touch with us as we’d love to collaborate with you!

Source: http://goo.gl/tfalGY

Source: https://www.facebook.com/PetFinder.my/videos/910782838967340..

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PetFinder.my is Malaysia's leading Pet Adoption Portal. We strive to find a loving home for every pet, uphold animal welfare and advocate responsible pet ownership.

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