Release A Turtle Hatchling �digitally� At Bukit Bintang

Leo Burnett, the 4th largest communications network in the world, has created a mobile web-based microsite for a contest in collaboration with TCS to create awareness and raise funds for turtle conservation.

To participate, be at the elongated vertical big screen at Jalan Bukit Bintang, Kuala Lumpur (at the intersection of McDonald’s, Lot 10 shopping mall & Maybank) at the following dates and times, load http://herorescue.com on your mobile and follow the on-screen prompts to symbolically release a turtle hatchling into the sea.

You are also encouraged to tweet #movingminds while interacting with the big screen!

There will be a hospitality booth set-up by the media owners, MKN At Life at their hospitality tent at Haagen Dazs, Lot 10. There will be assistants to help you interact with the big screen, augmented-reality-style!

Below are the 20-minute time slots that TCS has on the Moving Walls elongated vertical billboards!

Time slots for the “Save The Turtle” Campaign

Source: http://feedproxy.google.com/~r/TCSMalaysia/~3/Txvz0F3dzY0/

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Turtle Conservation Society

The Turtle Conservation Society of Malaysia was established in October 2011. The aim of the society is to bring about the recovery of depleted wild populations of turtles, with particular reference to freshwater turtles, in Malaysia through partnerships with like-minded organizations, individuals and local communities as well as through its own programs.

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